Providing immersive experiences is enabling brands to improve how they market products, bringing customers closer into their world.Ĭonsumers can experience and visualise goods before making a physical purchase. It provides safe learning environments where trainees can learn from mistakes without risk.Įxtended reality also helps learners stay focused, and offers high engagement and knowledge retention.įor presentation and collaboration, XR enables shared, large-scale visualisation and vivid, walk-through representations of designs and structures. XR can accelerate learning, helping companies save money on training.
In education and training, XR bridges the gap between educators and trainees, enabling closer collaboration even when people attend courses remotely. "XR isn’t about the future - it’s already here", says Thomas Walter, section Manager, strategic product marketing at NEC Display Solutions Europe.Įxtended reality (XR) technology is playing more of a prominent role in different industries and sectors, providing clear benefits in many aspects of work and business, including training, collaborative working and marketing. It includes Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR).
Here is a quick guide about what really is the difference between XR/ AR / VR / MR technologies.Įxtended reality (XR) is an umbrella term referring to all real-and-virtual combined environments and interactions generated by computer technology. Are you getting confused with VR, AR, XR and MR ?
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